MySpace is coming back. The owners (who bought the site in 2011) have been sitting on the once-dominant platform for years, and they’ve just confirmed they’re relaunching it — not because they rushed to revive it, but because they’ve been waiting for the right moment, and they think the moment is now. Their bet is that people are exhausted: worn out by algorithmic feeds optimized for outrage and addiction, and increasingly describing Instagram, TikTok, X, and LinkedIn as places they go to perform rather than connect. Layer on an internet flooded with AI content nobody’s sure is real, and you get a growing pull toward smaller rooms — Discord servers, Substack, group chats, niche forums. Matt felt a version of it himself over the weekend, watching a labeled “government survey” call ring twice and letting it go, because so much now is faked as real that the default response is simply to disregard.
The lesson he draws is the one worth pocketing. The projects you research, start, maybe even have a little success with, and then set down aren’t dead — they’re part of your repertoire, waiting. Sometimes an idea isn’t weak; the timing is just wrong, and conditions change. So keep two things going at once: don’t stop creating new stuff, and don’t count the old stuff out. Dust it off now and then and ask, is this relevant now? It might just be. He connects it back to the through-line he keeps returning to: as fake content multiplies and the cereal aisle of options stretches a mile long, the premium moves to whatever makes people feel human — the talk, the story, the experience that helps someone see themselves and feel connected to you and to others. Even in tech. Especially in tech. The question to carry into the week: what project could you take another look at to give yourself an unfair advantage in the conditions you’re in right now?
